People, Not Channels

If your sales team approached customers the way we communicators talk at our stakeholders, your company would go out of business. The differences are shocking, and for years they’ve been evident in the different ways each department is treated: Sales departments are all but untouchable by others in the organization Read more…

The WHO Tries Out Spin

The WHO just bought a PR plan that’s cutting-edge thinking, circa-1950, wrapped in an approach that confuses medium with message and appears to have been written by someone who didn’t too terribly well in high school English class. [Read the entire essay at Spiritual Telegraph]

How To Ruin A Good Idea

A number of insurance companies are refunding a portion of customers’ auto payments during the COVID-19 lockdown, which is a smart and fair gesture. Unfortunately, they’ve ruined it with marketing. The gesture didn’t start out so lily-white, either. Fewer people on the roads means fewer accidents, so the insurance companies Read more…

Nikki Haley’s False Choice

The evils of socialism threaten the economic freedoms that are synonymous with freedom of speech, free exercise of liberty, and America’s other fundamental rights, according to a speech Nikki Haley made to the Hudson Institute late last month (as reported by George Will, and here’s the full transcript of her Read more…