Essays

Sasha Baron Cohen’s fictional character Borat is a lout from Kazakhstan who says “very nice!” after saying and doing not-so-nice things. The real Kazakhstan has embraced it, and I think it’s a [...]

Former Apple design guru Jony Ive is working with Airbnb to “design new products” prior to its upcoming IPO. Last week’s story was covered extensively across mainstream and tech media. What’s the [...]

A few weeks ago, Estee Lauder sent 10 bottles of Advanced Night Repair lotion to a photo shoot on the International Space Station (“ISS”), if all went accordingly to plan, and the [...]

IBM has announced its carving off its tech services business because it sees the future in cloud computing and AI. In this New York Times article, Ginni Rometty, IBM’s executive chair and former [...]

We used to take trust for granted, and we depended on that unmentioned certainty. Then the Internet blew it up. We need to reclaim it. Traditionally, our institutions did little to earn trust. [...]

If the content on company websites was complete and truthful, you’d have to conclude that we’re turning the corner on climate change and social injustice. Only it’s not, and we’re not. Yes, [...]

Corporate communicators are working hard to make programs work in a ‘new normal’ of changed expectations and, generally, constrained budgets. I worry that not enough of them are experimenting [...]

Earlier this month, Intel rolled-out a new logo and graphics color scheme. It deserves new actions to walk the talk. Its announcement came replete with all the “right” words about what the [...]

While most of us think about “corporate purpose” as companies adopting programs to promote public good beyond what directly benefits their bottom lines, I wonder if a bigger, more complex [...]

The world we knew at the start of 2020 longer exists. Covid has disrupted how we work, live, and learn, and the only certainty about the future is that we’re not returning to the past. Therefore, [...]