Essays

If the content on company websites was complete and truthful, you’d have to conclude that we’re turning the corner on climate change and social injustice. Only it’s not, and we’re not. Yes, [...]

Corporate communicators are working hard to make programs work in a ‘new normal’ of changed expectations and, generally, constrained budgets. I worry that not enough of them are experimenting [...]

Earlier this month, Intel rolled-out a new logo and graphics color scheme. It deserves new actions to walk the talk. Its announcement came replete with all the “right” words about what the [...]

While most of us think about “corporate purpose” as companies adopting programs to promote public good beyond what directly benefits their bottom lines, I wonder if a bigger, more complex [...]

The world we knew at the start of 2020 longer exists. Covid has disrupted how we work, live, and learn, and the only certainty about the future is that we’re not returning to the past. Therefore, [...]

Many global businesses use the UN’s SDG’s as drivers of their sustainability comms. There must be a better way to narrate their journeys. The Sustainable Development Goals were adopted by the [...]

If your sales team approached customers the way we communicators talk at our stakeholders, your company would go out of business. The differences are shocking, and for years they’ve been evident [...]

The WHO just bought a PR plan that’s cutting-edge thinking, circa-1950, wrapped in an approach that confuses medium with message and appears to have been written by someone who didn’t too [...]

Contrary to what the gloom of another day in lock down or the latest wash of inanity on the news might suggest, I say we’re living in the most inventive, hopeful, and impactful period in history [...]

Bayer will pay $10 billion+ to settle liability lawsuits over its Roundup weedkiller, but its practices assessing business risk will forever suppress its stock price and impede its ability to [...]