Essays

I spent a week in the mid-1980’s auditioning for a job as a staff writer at the National Enquirer. The very thought that I’d even try was a shocker to people who knew me; after all, the newspaper [...]

[This essay originally appeared as a podcast at The Brand Populist] Well, another Super Bowl has come and gone, and while the Patriots will long remember the addition of another championship to [...]

I’ve just had an epiphany about why B2B communicators find dealing with the B2C media world so challenging. Most of the “news” in the B2B world consists of whatever a company has just introduced [...]

Protesters in Paris have turned the city into a de facto war zone, their rage seemingly unassuaged by President Macron’s promise to reverse a fuel tax increase.  What do the yellow-vestors [...]

I was just denied press credentials for the oddly-named North American International Auto Show, or NAIAS. It was known more conveniently as the Detroit Auto Show for almost a hundred years before [...]

Apple shocked the investor community earlier this month when it announced that it would no longer report iPhone sales, or shipments of any particular product, during its quarterly earnings calls. [...]

Only 5% of the UK’s corporate pension funds have a policy to protect against the potential impacts of climate change on their returns, according to an article in the Financial Times. I worry this [...]

This week’s walkout by Google staff in protest of the company’s attitude toward sexual misconduct was the latest example of employees exerting their power over corporate behavior. Or not. Their [...]

Virtual reality (“VR”) will transform entertainment, according to 21st Century Fox’s James Murdoch. The Economist notes that Alaska Airlines tested VR for some first class passengers recently, [...]

John Gapper’s recent essay in the Financial Times entitled “General Electric has too much imagination” is a must-read for anybody working in tech communications. I took away three core lessons: [...]