CVS is going to make sure the products it sells aren’t promoted with images that have been “materially” altered. It’s a great start. The announcement earlier this month read, in part: “We want our beauty aisle to be a place where our customers can always come to feel good, while representing and Read more…
Herb Schmertz, who passed away last week, did amazing work that made him my idol when I started in the business. Little did I know that he was inventing the future of PR, too. At least three of Schmertz’s innovations are now mainstays of business communications today: He pioneered native content. Read more…
There are many reasons why we shouldn’t regulate artificial intelligence, or “A.I.,” one reason why we should. The case against regulation was argued most recently in a New York Times op-ed that gave at least three reasons: 1) nobody can agree on what even constitutes A.I., 2) machines have been doing “smart” things Read more…
Olivia Solon just wrote a brilliant piece in The Guardian about the inanity of the Consumer Electronics Show. I worry the situation may even be more dire than she suggests. Solon notes that the show’s theme — “whoa” features prominently on its website and in various speech intros — evidences less true innovation to Read more…
Whether or not you think it’s right that information from our government gets leaked to the media, it might be helpful to remember that our country was all but founded on one. In 1773, passions were running high in Britain’s American colonies. Various taxes and increased violence like the Boston Read more…
Our era has redefined Tip O’Neill’s famous adage “all politics is local” to be “all politics are personal,” and I wonder if it’s what impedes effective debate. We can’t discuss any issue or event without bringing up qualifiers about who’s doing the conversing: So-and-so belongs to one party or another, Read more…
California recently advised people that cell phones could harm their health. What should makers and carriers do about it, if anything? There have been longstanding suspicions that cell phone radiation causes tumors, and regular retorts that those fears have no basis in science (or in any reportable health statistics). My smartphone produces Read more…
Two recent research papers suggest that companies need to address social welfare as a matter of business practice, not just good works or marketing strategy. BCG’s Total Societal Impact details the ways companies are being pushed to take responsibility for issues that affect their stakeholders, but aren’t a direct outcome of their Read more…
The Deepwater Horizon oil spill in 2010 wasn’t BP’s worst PR disaster; that honor goes to its “beyond petroleum” rebranding, and it’s relevant again now that it has bought nearly half of Europe’s largest solar company. Back in mid-2000, BP debuted a $200 million branding campaign intended to position it Read more…
As the worldwide debate about climate change rages nowhere except in certain American electoral districts, the market is busy making air pollution less profitable. ExxonMobil will be more transparent on “energy demand sensitivities” resulting from increases in temperature, and what it’s doing to prepare for a lower-carbon future, joining almost all of Read more…