Arcadia Communications Lab

Essays

Essays

The “American AI Initiative” Needs To Be Smarter

Later today, President Trump is expected to sign executive order called the “American AI Initiative.” The preview publicity has been underwhelming, at best, and otherwise rather chilling. The supposed purpose of the document is to set out a game plan for America to compete with at least 18 other countries that have Read more…

By Jonathan Salem Baskin, 6 yearsFebruary 11, 2019 ago
Essays

My Week Working For The National Enquirer

I spent a week in the mid-1980’s auditioning for a job as a staff writer at the National Enquirer. The very thought that I’d even try was a shocker to people who knew me; after all, the newspaper specialized in stories about three-headed babies and alien abductions, liberally interspersed with Read more…

By Jonathan Salem Baskin, 6 years ago
Essays

Don’t Be Scared Of Robots

[This essay originally appeared as a podcast at The Brand Populist] Well, another Super Bowl has come and gone, and while the Patriots will long remember the addition of another championship to their history, I think the commercials will quickly be forgotten. That’s why Super Bowl ads are so inane, Read more…

By Jonathan Salem Baskin, 6 years ago
Essays

Journalists Are Customers, Not Distributors

I’ve just had an epiphany about why B2B communicators find dealing with the B2C media world so challenging. Most of the “news” in the B2B world consists of whatever a company has just introduced into its marketplace, which is then vetted for veracity and relevance by informed reporters who are Read more…

By Jonathan Salem Baskin, 6 years ago
Innovation

Paris Has A Communications Problem

Protesters in Paris have turned the city into a de facto war zone, their rage seemingly unassuaged by President Macron’s promise to reverse a fuel tax increase.  What do the yellow-vestors want? There’s the rub. Nobody knows, including them. To call this miscommunications fiasco a comedy of errors wouldn’t do Read more…

By Jonathan Salem Baskin, 6 yearsDecember 8, 2018 ago
Essays

A Show That Discourages Awareness

I was just denied press credentials for the oddly-named North American International Auto Show, or NAIAS. It was known more conveniently as the Detroit Auto Show for almost a hundred years before 1989. I’m kinda bent out of shape, even though I’m not necessarily a “member of the press” — Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

Less Transparency Is The Rule, Not The Exception

Apple shocked the investor community earlier this month when it announced that it would no longer report iPhone sales, or shipments of any particular product, during its quarterly earnings calls. Most every stock analyst agreed that it meant Apple wanted to hide them. Some said they no longer trusted the company. Read more…

By Jonathan Salem Baskin, 7 yearsNovember 12, 2018 ago
Innovation

The Quadruple Threat Of Climate Change Risk

Only 5% of the UK’s corporate pension funds have a policy to protect against the potential impacts of climate change on their returns, according to an article in the Financial Times. I worry this problem is greater than it might first appear, as I see four risks, not just one: Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

#googlewalkout: Exception or Trend?

This week’s walkout by Google staff in protest of the company’s attitude toward sexual misconduct was the latest example of employees exerting their power over corporate behavior. Or not. Their grievances on gender issues are numerous and legitimate. Dozens of execs have been quietly ushered out the door because of Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

The False of Virtual Reality

Virtual reality (“VR”) will transform entertainment, according to 21st Century Fox’s James Murdoch. The Economist notes that Alaska Airlines tested VR for some first class passengers recently, and other airlines are looking at it (no pun intended). This year’s Ready Player One movie was a hint that we’re at “the Read more…

By Jonathan Salem Baskin, 7 years ago

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