Arcadia Communications Lab

Jonathan Salem Baskin

Innovation

The Quadruple Threat Of Climate Change Risk

Only 5% of the UK’s corporate pension funds have a policy to protect against the potential impacts of climate change on their returns, according to an article in the Financial Times. I worry this problem is greater than it might first appear, as I see four risks, not just one: Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

#googlewalkout: Exception or Trend?

This week’s walkout by Google staff in protest of the company’s attitude toward sexual misconduct was the latest example of employees exerting their power over corporate behavior. Or not. Their grievances on gender issues are numerous and legitimate. Dozens of execs have been quietly ushered out the door because of Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

The False of Virtual Reality

Virtual reality (“VR”) will transform entertainment, according to 21st Century Fox’s James Murdoch. The Economist notes that Alaska Airlines tested VR for some first class passengers recently, and other airlines are looking at it (no pun intended). This year’s Ready Player One movie was a hint that we’re at “the Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

Tech, Lies, and the lessons of GE

John Gapper’s recent essay in the Financial Times entitled “General Electric has too much imagination” is a must-read for anybody working in tech communications. I took away three core lessons: First, shareholder value is an outdated measure of business performance. The company was founded by the inventor of the light Read more…

By Jonathan Salem Baskin, 7 years ago
Innovation

Watching Them Cram For Finals

Can pulling an all-nighter help today’s digital tech leaders pass the tests of today’s thorniest public policy issues? Consider Twitter’s Jack Dorsey, who’s struggling to define free speech, or Mark Zuckerberg struggling to separate fact from fiction at Facebook. Uber’s new CEO is trying to figure out who is or Read more…

By Jonathan Salem Baskin, 7 yearsSeptember 10, 2018 ago
Essays

Social Media As Religious Canon

When you choose to use Facebook, or any social media platform (or Internet service, really), you agree to live by rules that are as theological as they’re restrictive. Unlike choosing or reaffirming a religious belief, however, our compacts with social media are one-sided, insomuch that we buy-in via a quick Read more…

By Jonathan Salem Baskin, 7 yearsSeptember 2, 2018 ago
Innovation

He Who Controls Content Controls Truth

Pepsico recently showed that social media doesn’t just propagate fake news, but that vested interests can delete content entirely. The company got a court to order Facebook to render invisible to users in India about 20,000 or more posts in which people said its Kurkure snack food was made out Read more…

By Jonathan Salem Baskin, 7 yearsAugust 4, 2018 ago
Innovation

Should The US Hire Digital Dogs To Fight Cyber War?

A recent book and FT op-ed opine on a novel solution to America’s inability to respond to knowns and predictable attacks by Russians and jihadis: Hire pirates or, more exactly, employ privateers in the way England’s Queen Elizabeth I did in the 16h century. Back then, the ocean was the world’s Internet, and across it Read more…

By Jonathan Salem Baskin, 7 yearsJuly 21, 2018 ago
Innovation

EU’s Google Fine Isn’t Just About Business

The EU wants Google’s smartphone platform opened up to competitors, but the action isn’t just about business…it’s about political and social authority. Google is a rival to the very notion of nation-states, only it’s smarter and more efficiently relentless than any civil government; like a country would do, it sorts people into Read more…

By Jonathan Salem Baskin, 7 yearsJuly 20, 2018 ago
Innovation

Papa John’s Lesson On Reputation

John Schnatter’s nasty public battle for control of the company he founded may be unresolved, but its lesson on reputation is both printed and bound. In case you haven’t been following the soap opera, Schnatter used a racially-charged word during a training session on how not to use racially-charged words, Read more…

By Jonathan Salem Baskin, 7 yearsJuly 18, 2018 ago

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