Arcadia Communications Lab

October 2022

Essays

Why I’m Quitting Amazon

My name is Jonathan and I’m an Amazonaholic. It’s taken a while for me to admit my addiction because it was years in the making. As a book lover, the premise that I could get pretty much any title in the known universe delivered to my door was my gateway Read more…

By Jonathan Salem Baskin, 5 monthsOctober 26, 2022 ago
Essays

Is A Big Brand Shakeout Coming?

The world’s leading ad groups are forecasting increased spending on consumer branding as economies slow and costs go up. They couldn’t be more wrong. The claims, articulated in a recent Financial Times story, all rely on the mistaken belief that brands have “value” in excess of their functional qualities and Read more…

By Jonathan Salem Baskin, 5 monthsOctober 24, 2022 ago
Essays

Intel’s Buggy Whips & Scapegoats

Intel plans to fire thousands of employees later this month around the same time it announces likely disappointing 3Q22 earnings. Its stock is worth less than half of what it was at the start of the year. You’d think they were in the buggy whip business or something. The Conventional Wisdom Most explanations for Intel’s Read more…

By Jonathan Salem Baskin, 5 monthsOctober 12, 2022 ago
Essays

It’s Time To Rebrand Accounting

“We’ve heard the rumors that accounting is nerdy and boring,” says an unnamed trade group on its website, as reported in the Financial Times. Yup, it sure looks that way. The numbers don’t lie The Big Four firms couldn’t run away faster from accounting, pretending instead to be generic management Read more…

By Jonathan Salem Baskin, 6 monthsOctober 4, 2022 ago
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