Arcadia Communications Lab

July 2022

Essays

VW’s Political Theater

Putting a happy face on the sometimes ugly side of transformative change is more about communications and appearances than it is about strategy. Here’s a take on the leadership change at VW.

By Jonathan Salem Baskin, 8 monthsJuly 25, 2022 ago
Essays

Kellogg’s Admits Defeat

News that the Kellogg Company (it operates as “Kellogg’s”) will separate into three companies is bad news. It’s also kinda sad. The press release used typical PR bombast to herald “bold steps in portfolio transformation” to describe its plan to create independent companies out of its snacking, cereal, and plant-based Read more…

By Jonathan Salem Baskin, 9 monthsJuly 4, 2022 ago
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