We’ve all been there. A CEO wants to say something about artificial intelligence or another topical issue. Product marketers want to promote the technical improvements in a product or service. You’re asked to produce messaging on sustainability. Innovation. Recruiting and retention.
Yet the content all sounds the same.
That’s because everyone relies on the same research. Management consultants say the same things. Your competitors are doing many of the same things as you are, and saying the same things, too.
And your agency repeats back to you what you’ve told them you want to say:
Everyone innovates. Everyone uses big data. Everyone cares about the planet.
As a result, your content promotes the “right” things. It looks and sounds great, and your internal audiences are thrilled.
But nobody else cares. Your articles and speeches don’t lead. Your podcasts don’t engage. Your videos don’t inspire.
We don’t tell clients what they want to hear. We work with them to deliver the thought leadership their stakeholders need.
Arcadia does it differently. We understand our clients’ work and awareness objectives. We assess what competitors say and informed stakeholders expect. And then we work together with our client partners to create communications that will make a difference.
Articles and speeches that assert novel and intriguing ideas. Podcast interviews that share meaningful and useful insights. Video scripts that uniquely promote and inspire.
We don’t create content; we help clients change hearts, minds, and markets.
We do thought leadership for many of the world’s largest companies.
Unlike other communications consultancies, Arcadia Communications Lab doesn’t use our clients to sell our services. Their words, ideas, and images belong to them, not us. But we can reveal that our smallest client right now does $12 billion in annual revenue. We work in all industry categories but we’re especially adept and making B2B communications more impactful and memorable. We’ve worked with every leading publication in the world, along with the top podcast and video platforms.
We’re doing repeat engagements helping imagine and produce such tools as:
Our expertise is deep, unique, and all-inclusive.
We’re led by Jonathan Salem Baskin, a writer who has penned hundreds of articles for top business magazines, and authored eight books on business and brands. He also produced a collection of short sci-fi stories and has written a rock musical.
Our project management team has managed dozens of client engagements over the past decade.
We work with any and every agency. Any expert. Plug us in and we’ll support what you do. We have no desire to change your processes. We only want you to get better writing for your communications tools.
Give us a half hour to show you how.
Are you looking at a communications project right now? Let’s take 30 minutes and brainstorm together. We’ll do our best to get a handle on your goals and major proof points, then share with you some real-time ideas and insights.
Ideally, it will give both of us a chance to assess if we’d like to have a more thoughtful conversation and perhaps work together.
We can guarantee that it will be interesting and fun. And free.
Interested? Let’s chat: +1 224 456 7644.
Relying on technologies to solve our problems means relying on technologists to define them in the first place, which is a dicey proposition. Remember that social media was supposed to “fix” our problems collaborating and speaking in the public square, and it instead gave us lives spent in suspicious and angry isolation.
Mr. Schmidt is telling us that sometime in the distant future, as we waft clouds of carbon from our eyes and gasp for our next breath, an AI will magically appear and tell us what we should do to save the planet.
How many Oppenheimers are chasing today’s Little Boy AI – a generally aware AI, or “AGI” – without contemplating the broad implications for their intentions…or planning to take any responsibility for them, whether known or as-yet to be revealed?