The average industrial brand presence on social media is a highly crafted and tightly managed thing. There’s compelling theology that dictates what should and shouldn’t be shared, as well as how it must integrate with corporate messaging overall. It’s mostly wrong. Don’t believe me? Just name the industrial brand that Read more…
I just got back from Hannover Messe, and I’m evermore convinced that it’s the best trade show in the world. It’s not the sexiest — entire rooms were dedicated to valves and switches — and the brand names weren’t well-known, if not often unpronounceable. The attendees were shopping for stuff Read more…
The declared mission of Stanford’s Institute for Human-Centered Artificial Intelligence is “to advance AI research, education, policy, and practice to improve the human condition.” It makes me think we’re doomed. For starters, the phrase “human-centered artificial intelligence” is an oxymoron, since AI is based on silicon and code, not people. Read more…
Boeing’s 737 Max woes have the experts out in droves with opinions about what the publicity means for the company’s reputation. Here’s a shorthand answer: Nothing. Most of the blather about corporate reputation centers on contending with the vicissitudes of media coverage. Boeing should have said so-and-so, or said something Read more…
Earlier this week, scientists called for a ‘global moratorium’ on creating genetically modified babies. This, of course, is in contrast to the traditional way of mixing genes together, which I assume they still heartily endorse. The problem is that the same technology developed to prevent congenital diseases could be used Read more…
Facebook faces ongoing and growing scrutiny for its abuses of user privacy, not to mention of the truth. Last week, its CEO said it would explore offering communications tools that were private, secure, and then evaporated after being read or viewed (the quality is called ephemerality). “It’s a statement of the Read more…
If the old adage “you can always judge a man by the quality of his enemies,” holds true, then the Green New Deal is the real thing. Its opponents are deathly scared of it. Well, it’s not actually “a thing,” but rather a Resolution in the US House of Representatives. It’s Read more…
The belief that development of a sentient or self-aware AI is simply a matter of enough data, connections, and processing speed is based on the premise that even human consciousness is the product of material objects and processes. Francis Crick, the less overtly racist half of the duo who discovered Read more…
There are many theories for why 18th century mugs, or tankards in British taverns often featured glass bottoms. All of them are relevant to our modern worries about privacy and personal safety. One theory speaks to fear of state intrusion in our lives, as the British Army and Navy would Read more…
It’s a PR nightmare: A story appears that your client or boss thinks should have been about your company. Sometimes it comes with a demand that you contact the reporter and get your company’s name added to the piece, or a challenge to find some other media outlet to tell Read more…