Communications Devolution Or Revolution?
It’s trendy for big companies to devolve authority to operating units, and the jury is still out on whether or not making them compete as collections of smaller independent ones makes any sense [...]
Does Corporate Sustainability Have A Credibility Problem?
If the content on company websites was complete and truthful, you’d have to conclude that we’re turning the corner on climate change and social injustice. Only it’s not, and we’re not. Yes, [...]
What’s Your PR Skunk Works Project?
Corporate communicators are working hard to make programs work in a ‘new normal’ of changed expectations and, generally, constrained budgets. I worry that not enough of them are experimenting [...]
Intel Should Walk The Talk
Earlier this month, Intel rolled-out a new logo and graphics color scheme. It deserves new actions to walk the talk. Its announcement came replete with all the “right” words about what the [...]
Is Corporate Purpose A Matter of Belief?
While most of us think about “corporate purpose” as companies adopting programs to promote public good beyond what directly benefits their bottom lines, I wonder if a bigger, more complex [...]
