A recent study of UK consumers found that “only 11% state that they enjoy advertising.” I’m surprised the number was so high. Advertising was never supposed to be entertaining; it was conceived as an interruption, or a necessary evil to be endured so that we could pay less for newspapers Read more…
BofA reports its use of algorithms that study language in earnings calls to inform buy and sell decisions yielded a 6+% improvement in performance. According to the Financial Times, “…unclear language is being identified as a consistent signal to sell a company’s stock.” In other words, BofA has invented a Read more…
The average industrial brand presence on social media is a highly crafted and tightly managed thing. There’s compelling theology that dictates what should and shouldn’t be shared, as well as how it must integrate with corporate messaging overall. It’s mostly wrong. Don’t believe me? Just name the industrial brand that Read more…
I just got back from Hannover Messe, and I’m evermore convinced that it’s the best trade show in the world. It’s not the sexiest — entire rooms were dedicated to valves and switches — and the brand names weren’t well-known, if not often unpronounceable. The attendees were shopping for stuff Read more…