I Want A Tesla Toaster

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News that Tesla may be considering its own streaming music service suggests there’s no limit to what it could do. I want a Tesla Toaster.

It’s not inconceivable, if you think about it, considering the confluence of three attributes in the company and its leader:

First, describing Elon Musk as a bold, visionary exec is probably an understatement, considering one of his smaller ideas is to populate the Solar System. That doesn’t mean he’s always right, or even reasonable, but his penchant for taking risks large and small stands is in stark contrast to the way a prior generation of corporate leaders looked to reduce it via operational efficiencies (a la Jack Welch).

This goes to the heart of understanding innovation, since it’s founded not on asking what a company can do, but experimenting to learn what it can’t do (see Jeff Bezos).

Second, technology is the philosopher’s stone of innovation, giving its believers the confidence, and often the tools, to do just about anything. No problem or human failing can resist a tech solution; this is why we have tech companies purportedly building cars, and tech startups planning to replace most companies (and their employees) with smartphone apps, AI, bitcoin, or whatever.

Again, and also not necessarily reasonable, is the assumption by technologists (and of technology) of unlimited potential…

Read the entire essay at Medium

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