“Pictures came and broke your heart, put the blame on VTR…”
Video has been the future of communications since the song “Video Killed the Radio Star” was first recorded in 1977 (this is a video of the Buggles’ version from 1979, when nascent home video tape recorders were still called “VTRs”).
Much has changed since it was the first music video broadcast by MTV in 1981, starting with the fact that MTV doesn’t really play music videos anymore. Radio didn’t die, but was reinvented as a medium for talk. Though the likes of YouTube host endless hours of video, the real utility of the Internet has become social.
Sharing killed the watching star.
What hasn’t changed is the vocal lobby telling companies that they have to produce videos. Before you commit to the next project, there are 3 things you should know:
First, there are three kinds of lies: lies, damned lies, and statistics about video consumption.
An endless array of breathless reports and surveys make the case for video, often citing how it dominates mobile traffic. Other arguments cite time spent watching video, or the self-fulfilling prophecy of other companies using it as reason to follow suit.
Little of it is true…
Read the entire essay at Linkedin